Two decades, one question
For more than twenty years he has been circling something deceptively simple.
What actually makes people move forward?
Real change.
The kind that changes
Worlds that rarely meet
That question has pulled him across two territories that mostly ignore each other.
He has taught Consumer Behavior at the Hebrew University of Jerusalem and in Executive MBA programs at Ben-Gurion University — and somewhere along the way became just as obsessed with the machinery inside people as with the businesses they build.
His work with competitive athletes and their parents took those ideas somewhere theory has nowhere to hide.
When the pressure arrives, either your mind works for you — or it doesn’t.
Every book begins with friction
Lev writes about those gaps.Then he looks for ways to close them.
Strategic thinking, behavioral science, psychology, entrepreneurship and lived experience — stripped of unnecessary theory until something useful remains: ideas you can actually use to move your life forward.
For the record
But credentials are not really the point.
Curiosity is.
A husband. A father of three. A lifelong student of what makes people grow.
And someone still deeply suspicious of the idea that any of us are finished products.
His books are not instructions for becoming someone else.
They are invitations to discover what might happen when you stop accepting the parts of your life you already know can be better.
Because knowing you can change is easy.
Deciding that staying the same is no longer good enough — that’s where things get interesting.
See the books